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Font Usage Guide

Professional font usage guide including installation, selection, pairing, and best practices

Font Installation Guide

Windows Installation

  1. 1. Download the font file (TTF, OTF, etc.)
  2. 2. Right-click the font file and select "Install"
  3. 3. Or drag the font file to C:\Windows\Fonts
  4. 4. Restart your applications to use the new font

macOS Installation

  1. 1. Download the font file
  2. 2. Double-click the font file to open Font Book
  3. 3. Click "Install Font"
  4. 4. The font will be available system-wide

Web Font Installation

For web projects, use CSS @font-face or web font services like Google Fonts:

@font-face {
  font-family: 'YourFont';
  src: url('path/to/font.woff2') format('woff2');
  font-weight: normal;
  font-style: normal;
}

Font Selection Principles

Consider Your Audience

Choose fonts that match your target audience's expectations and reading habits. Formal content may need serif fonts, while modern interfaces often work better with sans-serif fonts.

Match Your Brand

The font should reflect your brand's personality. A tech company might choose a clean sans-serif, while a luxury brand might prefer an elegant serif font.

Consider Readability

Ensure the font is readable at the sizes you plan to use it. Test it in different contexts and on various devices.

Font Pairing Guide

Serif + Sans-serif

A classic combination. Use serif for headings and sans-serif for body text. This creates good contrast and hierarchy.

Example:

Georgia (serif) + Arial (sans-serif)

Sans-serif + Sans-serif

Choose fonts with different weights or styles. One for headings, one for body text. Ensure they complement each other.

Example:

Helvetica (heading) + Open Sans (body)

Font Pairing Tips

  • Limit to 2-3 fonts per project
  • Ensure sufficient contrast between fonts
  • Consider font weights and styles
  • Test readability in different contexts

Typography Hierarchy

Creating Visual Hierarchy

Headings (H1, H2, H3)

Use larger, bolder fonts to create clear hierarchy

Body Text

Choose readable fonts with good line spacing

Captions & Labels

Use smaller, lighter fonts for secondary information

Common Font Usage Mistakes

Using Too Many Fonts

Stick to 2-3 fonts maximum to maintain consistency and avoid visual clutter.

Ignoring Readability

Don't sacrifice readability for style. Test fonts at intended sizes.

Poor Contrast

Ensure sufficient contrast between fonts and background colors.

Inconsistent Spacing

Maintain consistent line spacing and letter spacing throughout your design.

Best Practices

Font Usage Best Practices

  • Always test fonts in context before finalizing
  • Consider loading times for web fonts
  • Provide fallback fonts for web projects
  • Use appropriate font weights for different purposes
  • Maintain consistency across all touchpoints
  • Consider accessibility and readability standards